The birth of our PUREi†y line started with an idea, an idea that translated from a pain point that needed to be solved. In short, there weren’t many hair care solutions safe for women and men with chemical sensitivities. This prompted Darlene Alexander, the founder of Heavenly Essence, to take matters into her own hands on create a unique hair care solution that resonated with her particular needs.
It was a interesting journey to get to that point. So we wanted to share our story on how we got started. Below is an interview, where Darlene shares her story of coming from trying every hair product under the sun to crafting the perfect hair care solution through a personal touch of love and care. .
If you are someone who also has grown frustrated with mass-market hair products offering results that’s contrary to your needs, then you can truly relate to Darlene’s story:
